Hotel Sales Training That Excites, But Changes Little

 Posted by Neil Salerno at 8:48 am  The Business Advisor
Oct 042010
 

Hotel sales training has been an important, yet somewhat controversial topic for many years. Everyone agrees that the potential benefits should make it a great investment. But, in too many cases, the results fall short of expectations. We often find that there is a huge gap between what people learn during the training and what they actually practice after training. [...]

Hotels Are Poised To Reboot & Refresh Their Rate Structures…Getting Back In The Game

 Posted by Neil Salerno at 1:51 pm  The Business Advisor
Aug 032010
 
Hotels Are Poised To Reboot & Refresh Their Rate Structures…Getting Back In The Game

I’ve read several articles lately which discuss rate building post recession. At least one of those articles, provided suggestions which are completely opposite of acceptable revenue management principles. So, before you blindly follow some of those suggestions, consider committing to revenue management. My sense is that there is still considerable confusion, among independent hotels and some sales advisors, about the [...]

Good Ideas are a Dime a Dozen But Success or Failure is in the Execution

 Posted by Neil Salerno at 12:36 pm  The Business Advisor
May 262010
 
Good Ideas are a Dime a Dozen But Success or Failure is in the Execution

Good Ideas are a Dime a Dozen…But, Success or Failure is in the Execution By: Neil Salerno – Hotel Marketing Coach Knowing that the hotel business is often sensitive to nickels and dimes, not just dollars, it really pains me to see people throw money away without thinking things through. So many people have the energy to generate ideas, but [...]

Is Hotel Packaging Becoming A Lost Art?

 Posted by Neil Salerno at 6:33 pm  The Business Advisor
Apr 262010
 
Is Hotel Packaging Becoming A Lost Art?

By: Neil Salerno – Hotel Marketing Coach April 2010 With the multitude of limited service hotels out there, I’m afraid that many hoteliers are losing the art of creating and marketing packages. After-all the typical hotel package consists of a room, meals, and other amenities. Without a restaurant or bar, you might think that packaging opportunities for limited-service hotels are [...]

Hoteliers…What is Your eMarketing Proficiency?

 Posted by Neil Salerno at 9:06 pm  The Business Advisor
Feb 102010
 
Hoteliers…What is Your eMarketing Proficiency?

An Electronic Marketing White Paper By: Neil Salerno – Hotel Marketing Coach February 2010 Electronic channels have changed hotel sales and marketing forever. Internet web site marketing, the Global Distribution System, social media, and third-party aggregators have all presented new marketing opportunities for hotels around the world. In effect, the Internet has created the first affordable global marketplace for large [...]

Managing Hotel Revenue and Everything That Drives It

 Posted by Neil Salerno at 11:22 am  The Business Advisor
Feb 022010
 
Managing Hotel Revenue and Everything That Drives It

Five Considerations Worth Repeating By: Neil Salerno – Hotel Marketing Coach February 2010 I first started writing about revenue management in 2001 and, frankly, I haven’t seen overall business conditions change too much since then; markets  are highly competitive and many hotels are still openly discounting rates to drive business. I wish hoteliers would stop thinking that lowering your rates [...]

A Funny Thing Happened On My Way To The Hotel Business

 Posted by Neil Salerno at 9:03 pm  The Business Advisor
Jan 062010
 

By: Neil Salerno – Hotel Marketing Coach™ January 2010 In the past few years, I’ve  written articles focused on the hotel business with the aim towards, hopefully, giving-back to an industry which I truly love and one which had provided me with a good income and a lifetime of memories. Looking back at a hotel career of more forty years, [...]

Social Media For Hotels…

 Posted by Neil Salerno at 10:21 pm  The Business Advisor
Dec 262009
 

…What Helps, What Doesn’t By: Neil Salerno – Hotel Marketing Coach The unique quality of Web 2.0 social media is that it consists of user-generated content. Social media users post comments directly on the Internet and all they need is access to a computer. At the same time, users have the ability to read and absorb comments made by other [...]

Savvy Hoteliers To Steal A Bigger Share of The Market in 2010

 Posted by Neil Salerno at 2:43 pm  The Business Advisor
Dec 232009
 

Start with the Basics, Add A Pinch of Grit, and A Whole Bunch of Common-Sense By: Neil Salerno – Hotel Marketing Coach December 2009 The economy will slowly improve in 2010, but just getting your fair share of business will not be nearly enough. Less business in the marketplace means your fair share is less, too. Hotels need a bigger [...]

Many Meeting Planners Like To Do It At Home

 Posted by Guest at 3:37 pm  The Business Advisor
Dec 142009
 

Meeting Planners Use TripAdvisor to Check-out Hotels, too By: Neil Salerno – Hotel Marketing Coach December 2009 It seems that the age-old practice of creating familiarization trips, to check-out hotels and facilities, is another victim of the economy. This economy has caused many planners to research travel information via the Web to help ease their shrinking travel budgets. Apparently meeting [...]